THE SMALL-PACK PRINT / UNITED KINGDOM /255

Little labels.
Clearer choices.

A volume.A formula.A fragrance field.
Read the detail beside the baby claim.

Anonymous closed cosmetic jars and sealed cream and lilac cartons on a warm paper shelf — ANONYMOUS CLOSED-PACKAGING STUDY / NO NAMED PRODUCTS OR BABY USE

Start with the full product name

ml ≠ gUNSCENTED ≠ A PERSONAL APPROVALOBSERVED TICKET ≠ CHECKOUT

Three names.
Keep their differences.

Read the price conditions

Anonymous closed cosmetic packaging,not the selected named product

AVEENO /250ml /9014187

The daily-care lotion

£9.49

Observed detail ticket;£6.33 catalogue conflict pending. Unscented source wording.

CHILDS FARM /200ml /9116362

The baby-soft scent

£3.67

Observed sale ticket;Was£5.50. Selected formula lists Parfum.

WELEDA /75ml /g009654

The intensive cream

£9.95

Including tax. Current formula includes lanolin and Parfum;not75g.

Dated product references,not accepted orders,clinical equivalence or personal newborn approval.

THE FRAGRANCE FIELD

A gentle name.
A specific list.

Baby Soft Scent lists Parfum.
No synthetic fragrance is not fragrance-free.
Keep the actual formula beside the descriptor.

Read the selected fragrance fields

Closed plain cosmetic packaging beside blank ingredient-reference cards

Questions for
the next basket.

All twenty label notes

Anonymous closed cosmetic containers and plain sealed packaging study 1;not named products,baby use or skin testing

Start with the labelFIELD GUIDE ↗

Which exact moisturiser is on the shopping list?

The references are Aveeno Baby Daily Care Moisturising Lotion 250 ml, Boots item 9014187; Childs Farm Baby Moisturiser Baby Soft Scent 200 ml, Boots item 9

Anonymous closed cosmetic containers and plain sealed packaging study 9;not named products,baby use or skin testing

Age and product scopeFIELD GUIDE ↗

What do newborn or 0+ months statements mean here?

Aveeno’s maker says suitable for newborns. The Childs Farm retailer record uses 0+ months wording, but its maker also cautions care with newborn skin. Wele

Anonymous closed cosmetic containers and plain sealed packaging study 12;not named products,baby use or skin testing

Volume and package countsFIELD GUIDE ↗

Why are 75 ml cream and 75 g cream different comparison units?

All three selected packages are described in millilitres: 250 ml, 200 ml and 75 ml. A cream can be sold by volume; the word cream does not make its number

Anonymous closed cosmetic containers and plain sealed packaging study 16;not named products,baby use or skin testing

Versions and warningsFIELD GUIDE ↗

What if new packaging has a different ingredient list?

Weleda explicitly labels its selected cream new packaging and says internet ingredient information can differ from the supplied product. Aveeno also warns

THREE LOCAL TOOLS / NO CHILD DATA

The product.
The package.
The pence.

Exact source fields,supported volume rates and your own whole-package target.
No application dose or personal skin verdict.

Open the purchase desk

EIGHT PURCHASE FILES

01Start with the label 02Three UK selections 03Prices and purchase units 04Ingredients and fragrance 05Age and product scope 06Volume and package counts 07Stock and ordering 08Versions and warnings

Little labels.Clearer choices.

Three names.Keep their differences.